J.K. Rowling. It is simply a question of penetration. Seventh Harry Potter book sold over 11 million copies in UK and US in first 24 hours. That is just sick. I understand the appeal that those books have and all the very very clever marketing and full blown merchandising can only be admired or watched with growing horror. Rowling is probably the most important fantasy author of all-time and I there isn’t a rising star in sight who could challenge her.
Reason why Rowling is so important:
Generation of readers looking for more fantasy. This leads to more books published, ie. more good books published.

